
By: Matt Paff
- April 29, 2020
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Sales Rep mobility solutions are commonplace in the B2B wholesale inventory distribution space. These specialist apps help streamline sales rep activities and order collection, in field.
We’ve pulled together a list of the 9 most popular solutions in Australia, for B2B sales reps in field, for order taking, merchandising and more (in alphabetical order):

DSD Assist
Improve your Sales and Delivery process using DSD’s specialised FMCG Platform: Customer Web Ordering; Mobile Salesforce Automation / Sales Rep mobility; Mobile Delivery; Planning and Optimisation; Mobile Van Sales; Mobile Merchandising.
Apple App Store/Google Play Reviews:
- Android: no reviews
- Apple App Store: no reviews
Suited For:
Wholesalers operating B2B, with outbound sales reps, wanting to streamline and unify their sales function.
Why DSD:
- You want Sign On Glass proof of delivery;
- You have trucks/vans and routes you manage yourself;
Why NOT DSD:
- You use MYOB AccountRight – the claimed integration does NOT work;
- Not a great track record of project management and delivering the solution from our experience (0 from 1 client referred their way);
Existing Integrations:
- MYOB solutions (Exo and Advanced);
- NetSuite;
- Xero;
Featured Clients:
- Emma & Tom’s
- Garlo’s Pies
- Peters
Website:

Fairscan
Fairscan has been around a long time. As the name suggests, their specialty was always tradeshow style fairs (e.g. Reed and GHA Gift Fairs), collecting leads and taking orders quickly and easily.
The technology (and their website), is a little behind the times with redundant Palm and Windows operating systems seemingly still the platform driving Sales Rep mobility.
Apple App Store/Google Play Reviews:
- No Android apps;
- No Apple iOS nor iPadOS Apps;
Suited For:
Barcode focused, tradeshow style order processing.
Why Fairscan:
- You’ve used it for years;
- You have some old, ruggedised devices you want to keep;
- Tradeshows and barcodes are your outbound sales focus;
Why Not Fairscan:
- Old technology, long superseded
Existing Integrations:
- Arrow;
- Attache;
- Cin7;
- JIWA;
- MYOB solutions (AccountRight, Exo and Advanced);
- Reckon Accounts;
- Unleashed;
- Xero;
Featured Clients:
- Bee Dee Bags
- DLUX
- Maine & Crawford
Website:

InZant
Designed for wholesale professionals, Inzant is a tool that will help automate the entire sales process.
The easy to use iPad App will give your sales team their time back so they can focus on making more money. From visual product presentations to effective CRM management, right through to online ordering and merchandising.
Apple App Store/Google Play Reviews:
- No Android apps;
- Multiple Apple App Store apps: 5 ⭐ from 1 rating
Suited For:
Barcode focused, tradeshow style order processing.
Why Inzant:
- iPad fans;
- Comprehensive featureset including published API;
- Unified CRM, Ordering and Merchandising;
Why Not Inzant:
- No Android app;
Existing Integrations:
- NetSuite;
- DEAR;
- Xero;
- MYOB Essentials, AccountRight, Greentree & Exo;
- Attache;
- QuickBooks Online;
- Reckon Accounts;
- Accredo;
- and more…
Featured Clients:
- Chempharm
- McDonalds Wholesalers
- Healthkey
Website:

Opmetrix
Began their life as SalesLink with Palm and early Windows devices wayback.
One of the few players that have genuinely evolved with the smartphone/tablet revolution. Very merchandiser focused, but used broadly for B2B in-field sales. Dominant player in New Zealand with a solid presence in Australia.
Apple App Store/Google Play Reviews:
- Android: 4.5 ⭐ from 6 reviews
- Apple App Store: 3.8 ⭐ from 4 ratings
Suited For:
Business selling to retailers with a merchandising bent. B2B wholesalers wanting a modern yet mature, cross-platform (Apple & Android) offering.
Why Opmetrix:
- Comprehensive featureset for field-based reps including CRM;
- Very merchandiser friendly;
- A solid, modern user friendly interface;
- Android, Apple iOS and iPadOS apps;
Why Not Opemetrix:
- You want warehouse management from the one vendor;
Existing Integrations:
- Advanced Business Manager – via partner agreement;
- Arrow Tencia;
- Attache;
- Accredo;
- JIWA – via partner agreement;
- Microsoft Dynamics;
- MYOB AccountRight, Greentree and Exo;
- Micronet;
- Pronto;
- SAPB1;
- and more…
Featured Clients:
- Hellers Limited
- Rothford International
- Martin & Pleasance
Website:

Pepperi
Significant global player with Australian representation.
Comprehensive “omni-channel” B2B commerce solution from in-field order taking, B2B webstores and inhouse sales operations.
Apple App Store/Google Play Reviews:
- Android: 3.8 ⭐ from 164 reviews
- Apple App Store: 2.9 ⭐ from 7 ratings
Suited For:
Businesses operating across multiple regions. Inventory distributors wanting a highly configurable and scaleable solution, to integrate into their existing ERP/CRM suite.
Why Pepperi:
- Comprehensive featureset for field-based reps;
- Modern, open API for deep, flexible integrations;
- Android, Apple iOS and iPadOS apps;
Why Not Pepperi:
- You want warehouse management from the one vendor;
Existing Integrations:
- SAP;
- Microsoft Dynamics;
- Oracle;
- Netsuite;
- Salesforce;
- Epicor;
- Sage products;
- MYOB products;
- Xero;
- QuickBooks Online;
- And many more…
Featured Clients:
- Sodastream
- Safilo
- Hallmark
Website:

SalesIn
Recently acquired by warehouse management player Fishbowl Australia.
Comprehensive in-field B2B commerce solution from appointments, to order taking, surveys to payments.
Apple App Store/Google Play Reviews:
- No Android apps;
- Apple App Store: 4.3 ⭐ from 6 ratings
Suited For:
Small to medium, B2B distributors with in-field reps with iPhones performing in-field sales with optional credit card payments.
Why SalesIn:
- You use Fishbowl;
- Modern iPhone solution;
- Square credit card payments integration;
Why Not SalesIn:
- You have reps with Android devices;
Existing Integrations:
- Fishbowl;
- MYOB AccountRight;
- Reckon Accounts;
- Xero;
Featured Clients:
- Sleepmaker
- Ferndale
- Gabee
Website:

SalesMatrix SWOT
More a complementary offering to than a competitor of the rest of the list.
Sales SWOT is a Sales Rep’s best friend, taking deep analysis of transaction history and presenting a plain English scorecard against customers and products.
Quickly uncover the Strengths Weaknesses Opportunity and Threats for each customer, before you visit them. What products do they buy and how often at what margin? What have they stopped buying? What do other similar customers buy that they don’t? Are they buying the Big Mac, but not the fires and the coke?
Apple App Store/Google Play Reviews:
- Android: 5 ⭐ from 1 review
- Apple App Store: no ratings as yet
Suited For:
B2B distributors with in-field reps looking to use deep analytics to gain improved outcomes with repeat customers;
Why SalesMatrix SWOT:
- You want to grow your repeat sales from an established customer base;
- You want to understand cross-sell opportunities;
- You want to better guide the activities of your reps, through deep insights, presented as simply, plan English;
Why Not SalesMatrix SWOT:
- Your business isn’t focused on repeat, B2B busines;
Existing Integrations:
- Advanced Business Manager;
- Attache;
- DEAR;
- Microsoft Dynamics (NAV, BC, GP);
- MYOB AccountRight & Exo;
- Sage Line 300;
- Xero
- and more…
Featured Clients:
- Complete Health
- Sperling
- Confectionary Trading Co
Website:

VIPS
Mature, enterprise grade, field service team management platform. VIPS has been an influential technology provider to the cosmetics, FMCG, retail and on-the-road sales industries since the 1980s.
VIPS may not be a household name, it is the in-field technology behind many big consumer brands and businesses you know well.
Apple App Store/Google Play Reviews:
- No Android apps;
- Apple App Store: 5 ⭐ from 1 ratings
Suited For:
Larger players in the inventory distribution and merchandising space, with significant in-field teams, wanting a highly configurable, mature system to run their team.
Why VIPS:
- Deep history of supporting big name clients;
- Mature technology that is robust and proven;
- Strong merchandising focus;
Why Not VIPS:
- Not designed for SMEs;
- No Android support – browser and iOS only;
Existing Integrations:
- Fishbowl;
- MYOB AccountRight;
- Reckon Accounts;
- Xero;
Featured Clients:
- John Sands
- Estée Lauder
- Nestlé
Website:

Web Ninja
The leading B2B eCommerce provider in the Australian market, with a comprehensive list of deep integrations with ERP and Inventory Management systems, both on-premise and in the cloud.
Web Ninja offer “Order On Behalf Of” as a browser-based Sales Rep ordering tool.
Apple App Store/Google Play Reviews:
- Browser only:
- No Android apps;
- No Apple iOS Apps;
Suited For:
Wholesalers selling inventory B2B online, supplemented by Sales Rep activity, wanting deep ERP system integration.
Why Web Ninja:
- Deep and comprehensive list of ERP/Accounting integrations;
- Mature technology that is robust and proven;
- The leading B2B webshop provider across Australia and New Zealand;
Why Not Web Ninja:
- You’re wanting online/offline ordering;
- Customer self-ordering via a webshop is not your focus;
Existing Integrations:
- Arrow Tencia;
- Attache;
- Fishbowl;
- Infusion;
- JIWA;
- MYOB (AccountRight, Advanced, Retail Manager and Exo);
- Ostendo;
- QuickBooks Online
- Reckon Accounts & Hosted;
- SAP;
- Sybiz;
- Triumph;
- Unleashed;
- Xero;
Featured Clients:
- Quality Foods
- Cafe Lighting & Living
- Pablo & Rusty’s
Website:
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